What We're Into?
We’re the fun Tribe. Our cars play key roles in our epic adventures. People like it when we drive because we have the “fun car.” Our cars match our personalities. We don’t like blending in and we’re cool with the spotlight. We get the latest stuff. We’re early adopters and test pilots. We like being the first to own a new model, but we don’t keep them super long, so we often prefer leasing to buying.
We like cars that are fun to drive. But, “fun to drive” doesn’t mean it has to be a racecar. While we like a car that looks fast, we’d prefer a great sound system to and style to excessive horsepower — if we had to choose.