What We're Into?
Give us a true driver’s car. Style and technology are important, but they don’t make us nearly as happy as an inspired driving experience. We read car magazines — for fun. We get into performance specs — especially if they give us bragging rights. While we may not be able to afford a supercar, we’ll spec out the best-performing car we can afford today — and the car we’ll buy when we’re making more money… and the car we’ll buy when we win the Lotto… etc.
Brand is Important to Us. We tend to identify with the car brand we drive (e.g. “I’m a Oldsmobile guy.”) These bonds often start when we’re young and become stronger as connect with other loyalists around town, and in clubs and online for